The Great Online Shopping Festival was a whopping success last
year. GOSF 2013 had received a spectacular response and attracted approximately
2 million visitors. As people thronged e-commerce sites to check out deals on
electronics, shoes, watches, and travel, the organisers are expecting
GOSF 2014 to be even bigger. Talking about how the festival gets bigger and
better every year – GOSF 2013 had witnessed double the number of visitors
compared to its maiden edition in 2012.
Google said, its partners, over 200 e-commerce websites, saw daily
sales jumping 3 to 4 times. It is interesting to note that offbeat categories
like cars and housing saw great traction during the festival. Of the two
million unique visitors, almost half were women. While 2pm - 8pm was the peak
time of traffic each day, more than 50% of the viewers came from the 18-34
years category. It is believed that over 30% of the buyers were first time
online shoppers. That gave most e-commerce sites a reason to rejoice. The
popular categories, apart from electronics, were apparel, e-books, books, home
décor items, and jewellery.
"Initiatives like GOSF act as a catalyst to further boost
adoption of online shopping in India. In fact, a lot of these new shoppers
become repeat buyers and add up to the traffic on the website,"
Snapdeal.Com Vice President (Marketing) Sandeep Komaravelly said.
Moreover, as customers make merry, the sellers
too hope to cash-in on the online frenzy. Online retailers witnessed an
increase of up to 4 times in sales during the three-day shopping carnival.
Additionally, with many first time online shoppers logging on, the companies
acquired more and more new customers.
Trendin.com also participated in the festival
and offered huge discounts on its products. The site also saw a phenomenal
increase in the traffic and sales right from the first day of the festival.
Experts believe that the great online shopping festival adds
credibility to e-retail and spreads awareness. Companies have recorded immense
increase in traffic and sales during GOSF. GOSF is definitely a splendid
platform for retailers to come together and give their best to the consumers.
Visit Us: GOSF 2014 India
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